How I created the most successful agency of the 90’s - Rupert Howell, HHCL & Partners

In this episode I'm joined by Rupert Howell one of the founders of the iconic advertising agency HHCL & Partners. This is a bumper 2 hour episode, but I promise you it's worth it. We spend a lot of time actually talking about new business and the importance of winning pitches and growing customers. We also look at the campaigns that the HHCL created, where the ideas came from that inspired such iconic and effective work. And I think you'll find that quite revealing also how relationships are basically underpinned all of Rupert's success. Enjoy.

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The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.