Mini Episode - 5 Reasons to "Look Out" - Orlando Wood

Orlando Wood has released his groundbreaking new book, Look Out, this week and it's already been causing a buzz in the advertising and effectiveness industry. In addition to my longer conversation with Orlando last week, I wanted to give you a teaser into some of the lessons from the book with this mini podcast interview.

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The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.