The case for influencers - Arron Shepherd

In this episode I catch up with Arron Shepherd co-founder of The Goat Agency, Europe’s fastest-growing agency, to find out how influencer marketing really works. He shares his personal story of what it’s like being an entrepreneur and puts forward a powerful case for how The Goat Agency have been able to prove the ROI of influencer marketing when done properly.

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The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.