The myths of marketing live with Tom Goodwin

Tom Goodwin is back for our first ever live event in London. As uncensored as ever, we cover all things digital transformation to the biggest myths in marketing, this time with some thought provoking questions from a live studio audience.Timestamps:00:00 - Start01:06 - Tom’s background03:21 - Why Tom kept getting fired05:08 - What technology will change our lives?08:34 - We don’t care about consumers10:21 - What opportunites are there?12:45 - Things that aren’t changing16:52 - Jingles18:02 - Are brands dead?20:32 - Questions20:53 - The online advertising emperor has no clothes25:38 - Why are brands not calling out social media companies?28:28 - Biggest barrier to deliver on digital transformation31:45 - Should marketers be more respected?37:04 - How important is trust?42:17 - Why did Tom keep getting fired?44:49 - Is there ageism in marketing?49:22 - Does not having kids make Tom more uncensored?

Om Podcasten

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.