The state of D2C and nailing your personal brand; advice from serial entrepreneur Tash Courtenay-Smith
Tash Courtenay Smith is a serial entrepreneur, renowned digital marketing expert, and best-selling author. Starting out as a journalist for the Daily Mail, Tash went on to found Talk to The Press, the Notting Hill Shopping Bag Company, Luminositie and now runs Bolt Digital. Tash also runs D2C Live, an event bringing together the best minds in Direct-To-Consumer. This conversation with a true entrepreneur covers topics such as the state of D2C, building a personal brand and inspiring the next wave of entrepreneurial talent with Biz Kids.Timestamps00:00 - Intro00:45 - Starting out in journalism01:30 - What can marketers learn from journalism?05:03 - Why become a founder06:49 - The unforgiving life of a journalist10:37 - Challenges building and selling a business16:08 - Advice to new entreprenuers20:58 - What makes a good business to invest in?26:03 - The best approaches for scale ups30:11 - The turbulent D2C market34:24 - Cutting through the D2C noise36:00 - Which brands are nailing D2C?37:00 - Creating a D2C live40:13 - Writing and finding your own voice41:17 - Building a personal brand45:32 - The secret to a successful personal brand51:17 - Going viral53:44 - Biz Kids59:41 - Parting advice