The triple threat to creative effectiveness - Peter Field, Orlando Wood, Karen Nelson-Field (Live from Cannes)

I'm joined live at the Cannes Lions Festival by three effectiveness legends, Peter Field, Orlando Wood and Karen Nelson-Field, to find out the triple threat to creative effectiveness and what we can do about it.

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The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.