Why we should all give a s**t about B2B - Jon Lombardo and Peter Weinberg, LinkedIn B2B Institute

I speak with the Les and Peter of B2B, the dynamic duo Jon Lombardo and Peter Weinberg from the LinkedIn B2B Institute, talking about how to make B2B more interesting.

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The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.