Episode 32: Making Sense of Hotel Data in 2021 with Kalibri Labs

This week IDeaS’ chief evangelist Klaus Kohlmayr speaks with Cindy Estis Green, founder of Kalibri Labs. Cindy has spent most of her professional lifetime uncovering and surfacing data, demystifying the cost of distribution and getting the hotel industry to think differently. In this episode Cindy shares her insights into the state of the industry, how hotels can make sense of the rapidly shifting economic landscape and her view on direct versus indirect distribution opportunities. Topics discussed include:The importance of being mindful of the cost of acquisition and continuing to be selective about the types of business your hotel should acceptKalibri Labs’ launch of predictive forecasting to help hotel organizations with the changes in the budgeting process and changing comp setsThe importance of understanding how your organization’s whole business has changed and realigning resources accordinglyThanks for listening! Please subscribe to our podcast on your favorite podcast network and share with colleagues in the travel and hospitality space who may find this episode useful.

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For hoteliers. By hoteliers. Unconstrained Conversations is the hospitality industry’s collaboration point for real-world stories and actionable advice in revenue management, total profit optimization and driving a connected commercial organization. We'll uncover experiences and hear real-life examples from some of the world’s most creative hotel industry thought leaders.