Ballerina Farm's Latest Flex

Who lands the cover of the far-right version of Cosmo, a profile in Glamour magazine and another in The New York Times within days of each other? Ballerina Farm does. I'll bet you thought it was Cher. Let's dive inside the Ballerina Farm media blitz with Glamour reporter Stephanie McNeal who spoke to Hannah Neeleman for her rebranding "I AM NOT A #TRADWIFE" press tour. We're asking questions about whether or not a social media brand can appeal to everyone in our polarized world and whether rebranding herself as an entrepreneur instead of a housewife is the ultimate flex. Read Steph's Glamour piece on Ballerina Farm here. Order Steph's book Swipe Up For More here. Join our newsletter community here. Pre-order EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.