Breaking: Ballerina Farm Had Her Baby...Why Do We Care?

Why do we care about an influencer baby we will never meet? Ballerina Farm just gave birth to her eighth child.....and the Internet can't handle it. Well, social media can't handle it. The famous influencer's mom announced the birth and now all the influencer message boards are going crazy over it. But why do we care? Why do we care about a woman we don't know and a baby we will never meet? I would argue that influencer babies are the new celebrity babies. They command the same kind of attention. They are also big money. It reminds me of the days when I worked for celebrity weeklies and we all paid millions of dollars for celebrity babies. So let's travel back to those days...back to the magazine wars over celebrity babies before we dissect why we care about this Ballerina Farm baby. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.