Scrubbing Toilets to the Today Show: Tyler Moore's Accidental Influence

Tyler Moore, better known as @TidyDad, accidentally became an influencer while maintaining his day job as a NYC public school teacher and showing off his housekeeping skills on his blog and social media. The episode covers practical organizing hacks like using denture tablets to clean water bottles and taking advantage of vertical door organizers for stuffed animals, but we also explore how Tyler's openness about mental health challenges and his approach to modern fatherhood have struck a chord with his predominantly female audience. Learn more about Tyler and grab a copy of Tidy Dad here. Join our newsletter community here. Pre-order EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.