From Bonanza to Batman: When Fictional Characters Endorse Real Products

In our first episode of 2025, we explore a strange aspect of advertising.Specifically, when TV and movie characters endorse products. Not the actors themselves - but the characters they portray.It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza.Today, it includes characters like Breaking Bad's Walter White and even Phil Dunphy from Modern Family.Sometimes it's funny - and sometimes it bends the time/space continuum. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.