Nooner Nookie: The Allure of Marketing Freebies

For over 100 years, “free” has been one of the most powerful words in the marketing world.And believe it or not, companies love freebies as much as their customers do.Because giving away free products generates a lot of goodwill. And goodwill generates free press.We’ll talk about a ketchup company who gave a man a free boat.A hotel who gave a couple 18 years of free stays because they had nookie in one of their rooms.And we’ll tell the story of how one company helped a teenager with huge feet – by giving him a pair of size 23 shoes.  Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.