S2E08 - Coming Soon: The Art of the Movie Trailer

This week, just in time for the Oscars - we take our annual look at creative movie trailers. We’ll see how Walt Disney convinced the public to watch the first-ever full-length animated movie, how some trailers don’t show a frame of the actual film they’re advertising, how some trailers contain footage not found in the movie itself, and we’ll tell you the story of why thousands of people bought tickets to a movie, watched a trailer that ran before the movie started, then got up and went home.  Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.