S4E19 - Even In The Dark: How Packaging Persuades You To Buy

This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging designs influence you in grocery stores, and how Tropicana and Tide learned the hard way that package design can be bad even when it's good. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.