S5E15 - Business As Unusual: The World of B2B Advertising

In this show, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world - where green copywriters cut their teeth, and washed-up copywriters ended their careers. But all that changed when B2B companies dared advertise on the Super Bowl, and showed the marketing world that advertising industrial equipment could be as sexy as advertising a sports car. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.