How to build a cult 'cool girl' brand ft. Hannah McGhee, VP of WhoWhatWear

How have brands like Reformation and Rixo successfully cut through all the competition to gain cult status?In this episode of unEDITED, we welcome Hannah McGhee, VP of WhoWhatWear, who explains how to build a successful fashion brand that reaches cult status and why technology continues to play an important role in this business.Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. It would make our day if you could rate, review, or subscribe to us! You can get in touch at unedited@edited.com or tweet us at @EDITED_HQ For additional insights from WhoWhatWear, follow @hkmcghee and @whowhatwear.uk on Instagram! Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Uncover the opportunities and challenges the retail industry is facing with the sector’s leaders and innovators with Inside Retail.Join EDITED’s Senior Director of Customer Marketing, Grace Hill, for refreshingly fun and forthright conversations at the intersection of retail and technology. In every episode, you’ll hear how leading brands utilise data to maximise results, how they’re overcoming the daily challenges retail is facing and how to always connect with customers.EDITED is the world’s leading Retail Intelligence Platform. Hosted on Acast. See acast.com/privacy for more information.