How to create a household name with fashion branding ft. Aliza Licht, Founder and President at Leave Your Mark LLC

You need a multi-pronged strategy to build a well-known brand. While there are many parts to it, a retailer can create a recognizable global brand when all these tools are taken advantage of.Understanding your audience is vital. Although it’s common to have a huge disconnect between a brand's ideal target customer and their existing customer base. Consider what your business stands for, the direction driving it and the consumers who inspire you. Aliza Licht, Founder and President at Leave Your Mark LLC, joins the unEDITED podcast this week. Before Twitter was prominent, Aliza built a social personality for DKNY, gaining over 500,000 followers for the brand. As a brand storyteller, Licht helps retailers build their brand equity by crafting compelling multi-faceted narratives that engage and captivate the audience. Licht is also the author of the best-selling career advice book, Leave Your Mark.Watch our episodes on our YouTube channel! Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Uncover the opportunities and challenges the retail industry is facing with the sector’s leaders and innovators with Inside Retail.Join EDITED’s Senior Director of Customer Marketing, Grace Hill, for refreshingly fun and forthright conversations at the intersection of retail and technology. In every episode, you’ll hear how leading brands utilise data to maximise results, how they’re overcoming the daily challenges retail is facing and how to always connect with customers.EDITED is the world’s leading Retail Intelligence Platform. Hosted on Acast. See acast.com/privacy for more information.