The Shocking Reality of Return-to-Store with The Shop Flaw

Have you ever wondered about the impact of “return-to-store” on a retail store or its staff? Or, wondered how store staff feel when the head office descends on their store? As retail head offices devise ways to get customers back in-store, they often ignore the people who actually know customers best: the frontline staff who interact with them day in and day out.In this eye-opening episode, Grace Hill sits down with Timothy and Jasmine, co-hosts of the chart-topping podcast, The Shop Flaw.  As retail store experts, they reveal the shocking reality of the relationships between the head office and store staff, and discuss why so many HQ initiatives miss the mark.Discover why so many brands misunderstand their core customers, and hear how brands can tap into illuminating insights about who actually drives sales by listening to the experts on the ground – their in-store teams.  For more insights, head to our resource section on edited.com Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Uncover the opportunities and challenges the retail industry is facing with the sector’s leaders and innovators with Inside Retail.Join EDITED’s Senior Director of Customer Marketing, Grace Hill, for refreshingly fun and forthright conversations at the intersection of retail and technology. In every episode, you’ll hear how leading brands utilise data to maximise results, how they’re overcoming the daily challenges retail is facing and how to always connect with customers.EDITED is the world’s leading Retail Intelligence Platform. Hosted on Acast. See acast.com/privacy for more information.