What is the effectiveness of influencer marketing? Ft. Akash Mehta, CEO of Akash Brands & Agency

According to MediaKix, Instagram influencer marketing is on track to be worth up to $15 billion by 2022. In the past decade, social media platforms like Instagram have given rise to the influencer industry, where macro to nano influencers alike have the power to push a brand to ‘it’ status and sway consumer purchasing habits. Joining us in the unEDITED studio is Akash Mehta, CEO of Akash Brands & Agency, to breakdown what the Instagram effect is and how influencers drive successful trends. With 300,000 followers on @mehta_a, Akash is a British entrepreneur and influencer who recently placed on Forbes’ ‘30 under 30’ Media & Marketing list.Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Uncover the opportunities and challenges the retail industry is facing with the sector’s leaders and innovators with Inside Retail.Join EDITED’s Senior Director of Customer Marketing, Grace Hill, for refreshingly fun and forthright conversations at the intersection of retail and technology. In every episode, you’ll hear how leading brands utilise data to maximise results, how they’re overcoming the daily challenges retail is facing and how to always connect with customers.EDITED is the world’s leading Retail Intelligence Platform. Hosted on Acast. See acast.com/privacy for more information.