09: Dan Heath - A Primer on Behavior Change

In this interview, Becky and Dan discuss the brilliance of Kate's campaign to prevent unnecessary euthanization of cats and how she creatively applied the principles of behavior change from SWITCH to catalyze massive change. (get it..."cat"-alyze?) Rapid transformation is possible when you direct the rider, motivate the elephant and shape the path! Tune in to learn more about how to do this yourself.

Om Podcasten

Each episode we interview a badass social change leader and learn the ins and outs of what they're doing to make the world a better place. This podcast will help you feel optimistic that we can make a difference and give you practical tips about how to go about doing so in a big way.