Unlocking A Better Model For Launching Products With Marcelo Calbucci

In this episode of Unlocked, Skot Waldron and Marcelo Calbucci delve into “The PRFAQ Framework”, a strategic tool developed at Amazon that combines press releases and frequently asked questions to clarify product vision and strategy. They discuss the importance of writing in critical thinking, the role of PRFAQ in decision-making, and how it addresses common pitfalls in product strategy. The conversation also touches on psychological safety, collaboration, and the resources available for implementing the PRFAQ process. Website: www.calbucci.com, www.theprfaq.com

Om Podcasten

What if there was one place to gain short, powerful insights from leaders and influencers worldwide? Join communication strategist Skot Waldron as he interviews people like John Lee Dumas of Entrepreneurs on Fire, Ann Hiatt, who worked directly with Jeff Bezos, Marissa Mayer, and Eric Schmidt, former CIA agent Marc Polymeropoulos, and Matt Doherty, Michael Jordan's former coach, and mines the gold inside each of their heads. Unlock the potential of you and the people you do life with by listening to every episode!