S1, Ep6: Cassandra Gracey | President of 4th Floor Creative | The Conductor of Creatives

As President of Sony Music's 4th Floor Creative Group, Cassandra Gracey brings together creatives from sectors including design, digital, branding, fashion, broadcast and photography. Assembling teams who work across Sony's roster of talent that includes Mark Ronson, Calvin Harris, Paloma Faith, George Ezra and Khalid. We sat down to discuss being a 'conductor of creatives' and her infamous work ethic that she calls work/work balance. 

 

Three of the many takeaways in this episode include:

 

  • A game Cassandra plays with her team in order to boost creativity 
  • The qualities that Cassandra looks for in the many creative people that she hires. 
  • And an insight into the culture she instils to ensure that the best ideas always bubble to the top. 

 

Om Podcasten

Season Two is here! Welcome to the Unlocking Creativity podcast - a show that's all about ideas. How to have more of them, how to have better ones and how they can change our lives. My name’s Daniel Brookes and by day I’m a Television Producer whose job it is to come up with brand new shows and generally obsess about all things creative. Join me as I speak to trailblazers from the creative business worlds of design, film, fashion, TV, music, art, performance, tech, business, food and more. Together we'll talk about the thoughts that changed their lives, their creative processes and their tips and tricks for how they come up with their best ideas. Daniel Brookes | Host of Unlocking Creativity Twitter: @danielrbrookes Instagram: @danielrbrookes Email: info@unlockingcreativitypodcast.com Website: www.unlockingcreativitypodcast.com