AI's Role in Shaping Authentic Brand Narratives - Oliver Yonchev, CEO at FlightStory
Oliver Yonchev, CEO at FlightStory, discusses AI's impact on marketing. We cover: Using AI for better brand storytelling Integrating AI into creative processes Balancing AI efficiency with authenticity Ethical concerns in AI-generated content Responsibilities of brands and platforms in AI disclosure Future innovations in marketing driven by AI and human creativity Timestamps: (00:00) - AI in Marketing and Brand Storytelling (09:27) - Navigating AI Ethics and Policies (18:17) - Nurturing Super Fans for Brand Loyalty (33:07) - Skills and Structures for Future Marketing (47:56) - Fostering Innovation in Marketing Industry Follow me on LinkedIn:https://www.linkedin.com/in/oana-leonte/ Sign up to elevate your marketing with Unmtchd. :www.theunmtchd.com