UP437 Pickle, Padel and the LTA: Natural Home or NGB Landgrab?
There’s a row going on over who should run the nascent and potentially commercially valuable sports of padel and pickleball. This issue has a universal application across many sports, as NGBs seek to wrap their arms around what they might call strategic adjacencies. So, what are pros and cons of the LTA owning Padel and Pickleball. Is the NGB model the right one? Do we want or need every version of a sport to have its own governing body, or is the LTA just the best compromise solution w...