Making Metrics that Matter Actually Matter, with Gregor Murray, VP of Strategy, Digital Commerce Global
We are in an era where some of the tactics of the past around supply chain efficiency and promotions may be losing their ability to achieve growth and profitability on the digital shelf. Often, shifting focus on the digital shelf metrics you are trying to move can lead to creative strategies that create demand and greater profitability. But what metrics? Gregor Murray, VP of Strategy at Digital Commerce Global joined the podcast to present their CSMART Digital shelf Metric Framework that can help you turn digital shelf metrics into action.