86: How We Buy Wine Based on Secret Retail Triggers with Dr. Tim Dodd

What would surprise us about the way we buy wine? What retail techniques trigger impulse buys? What are the differences between the way men and women buy wine? Why is a direct to consumer sales model beneficial for you as a buyer? In this episode, I'm chatting with Dr. Tim Dodd, Professor and Director of the Texas Wine Marketing Research Institute at Texas Tech University. For all of the wines and other resources mentioned in this episode, please click on the "Episode Website" link below.

Om Podcasten

The Unreserved Wine Talk podcast features candid conversations with the most fascinating people in the wine world. Your host, award-winning journalist Natalie MacLean, dives into how it feels to compete in the nerve-wracking World's Best Sommelier Competition, the shadowy underground of wine forgery, the zany tactics of a winemaker who hosted a funeral for cork, and more. Nestled in these colourful stories are practical tips on how to choose wine from a restaurant list, pair it with food and spot great values in the liquor store. Every second episode, Natalie goes solo with an unfiltered, personal reflection on wine. She'll share with you how it feels to be a woman in what is still a largely male-dominated field, her gut reaction to the latest health study that says no amount of alcohol consumption is safe and her journey in writing her next book. She'll reveal these vulnerable, sometimes embarrassing, stories with tipsy wit and wisdom that she's soaked up from 20 years of writing about wine. This podcast is for wine lovers from novices to well-cellared aficionados.