11: Who We Become When We’re Lonely & The Rituals That Will Save Us

Brands are facing the fact that loneliness has become a part of our identities, crisis or not. But you can’t talk about loneliness without talking about the meaning of rituals. We speak with Sasha Sagan, author of the social history book “For Small Creatures Such As We”, Harvard social scientist Kasley Killam, and Danielle Baskin, founder of the social connection app Dialup, about models of ritual, connection, and how loneliness can actually pivot our lives in surprising directions.

Om Podcasten

Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts. We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?” We believe if we can’t see it in our culture, then we can’t know it in the market. From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands. Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world. We’ll be interviewing thought leaders and domain experts both within brand strategy and outside of it. Expect to hear from people from all walks of life: artists, scientists, CEOs, journalists, professors, technologists and everyone in between. If you’re a founder, leader, storyteller or creator, this podcast will compel you to think at a macro level you haven’t considered before. We also write and publish videos on everything brand strategy. You can see all of that here: https://www.theconceptbureau.com/