Kipp Bodnar on Marketing Experiments at HubSpot and Harnessing HeyGen to Improve Conversion

In today’s episode of Unsolicited Feedback, Fareed Mosavat, Joff Redfern, and Kipp Bodnar delve into the meteoric rise of Martech tools and the transformative role of AI, with a special focus on the innovative video creation platform, HeyGen. This discussion is very valuable for anyone leading marketing efforts in 2024 and beyond. 🌠 The bottom line: We're currently optimizing AI tools to enhance conversion rates, yet we're still waiting for a new distribution channel to emerge. Could this change be on the horizon? Full summary is available at UnsolicitedFeedback.co

Om Podcasten

Tired of interview podcasts? Us too. That's why we created Unsolicited Feedback - the podcast that should have come out 5 years ago, but we're making it anyway. In this podcast, Brian Balfour (Reforge, HubSpot), Fareed Mosavat (Reforge, Slack) and friends provide unfiltered feedback on the products they actually use, along with key product lessons. Essentially, we're taking the conversations that happen between experts at invite-only happy-hours and delivering them to the podcast platform of your choice. Although no one asked for their opinions, they're sharing them. It's like eating Goodles when you want Kraft Mac n Cheese, or Olipop when you want Pepsi - it feels wrong, yet so right. Each week, they analyze recent announcements, features, and releases across product and growth. The hosts make predictions about where Threads and Twitter will be in a year, and analyze unparalleled growth loops at LinkedIn. They give respect where it's due, but also deliver tear-downs when the writing’s on the wall. Sorry, not sorry!