The New AI Marketing Playbook Amid Google's Stumbles w/ Kieran Flanagan

The New AI Marketing Playbook Amid Google's Stumbles  This week on Unsolicited Feedback, Brian Balfour & Fareed Mosavat welcomed Kieran Flanagan, and within 30 seconds of taping, Kieran dropped a 💣 on us! He’s leaving his role as CMO of Zapier and rejoining HubSpot to lead initiatives at the intersection of marketing and AI! Kieran is driven by the opportunity to define the future of marketing in an AI-driven world, and that naturally became our first topic. As Kieran prepares to dive back into HubSpot, Brian mentions that a lot of HubSpot’s success has been accelerated by its ability to conquer Google. So, naturally, we questioned what lies ahead for this behemoth amidst the rise of AI and what the implications of Google’s latest SEO decisions are, given the broad dependency of marketing strategies on Google's search capabilities. Fareed optimistically suggests that Google will adapt and continue to thrive. However, Kieran presents a compelling counterargument, starkly stating, "Google will not be fine." 🔥🔥🔥 After some spicy 🌶️ Unsolicited Feedback for Google, Kieran builds a "AI Marketing Playbook," a fascinating framework for navigating the new realities of an AI-driven marketing world. The initial four pillars are: Personalization PLG 2.0 Multimodal Focus Creator Partnerships Visit us at UnsolicitedFeedback.co for a full summary!

Om Podcasten

Tired of interview podcasts? Us too. That's why we created Unsolicited Feedback - the podcast that should have come out 5 years ago, but we're making it anyway. In this podcast, Brian Balfour (Reforge, HubSpot), Fareed Mosavat (Reforge, Slack) and friends provide unfiltered feedback on the products they actually use, along with key product lessons. Essentially, we're taking the conversations that happen between experts at invite-only happy-hours and delivering them to the podcast platform of your choice. Although no one asked for their opinions, they're sharing them. It's like eating Goodles when you want Kraft Mac n Cheese, or Olipop when you want Pepsi - it feels wrong, yet so right. Each week, they analyze recent announcements, features, and releases across product and growth. The hosts make predictions about where Threads and Twitter will be in a year, and analyze unparalleled growth loops at LinkedIn. They give respect where it's due, but also deliver tear-downs when the writing’s on the wall. Sorry, not sorry!