A Monumental Shift [Season 3]

Most brand-created podcasts are -- how shall I put this? -- IMPRESSIVELY terrible. So, naturally, Steve Pratt finds total creative fulfillment in that industry. Obviously. See, to invent the future of an entire industry and collaborate with some of the world's top brands, Steve gets to crash through one barrier after another. And as he excitedly does so, his weapon of choice isn't massive budget, a bestselling book, or a big "personal brand." No, instead, Steve calmly walks to the board and draws a simple graph for his clients to see.  From the outside looking in, his work is just so unlikely that you MIGHT call it ... Unthinkable. LINKS TO KNOW: [Steve Pratt on Twitter](http://twitter.com/steveprattca) [Pacific Content](http://pacific-content.com) Slack's podcast, [Work In Progress](https://slack.com/podcast) SUBSCRIBE to Unthinkable via email at [unthinkable.fm](http://unthinkable.fm)

Om Podcasten

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.