Bad Different | Eye-Opening Stories about Being Unique

Why are we so obsessed with the idea that we should be "different" in our work? We hear that "different is better than better." But is it? Today, we explore the science and the societal ubiquity of this idea, and we hear a few eye-opening stories about food, cars, and music that suggest why and how we should rethink this advice. Kinda.

Om Podcasten

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.