First-Principle Insights [Season Finale]

We call the show "Unthinkable" because anytime someone uses their intuition, it feels like they did something crazy. Maybe they broke from conventional thinking -- that alone feels pretty unthinkable in many jobs and industries. Maybe they came up with an incredible idea in an instant -- that can be tough to understand from the outside looking in. Or maybe they did work that was exceptional, i.e., an exception, from all the average, familiar, safe, down-the-fairway, just-so-basic-I-could-punch-a-watermelon junk. But here's the catch: When you do that kind of great work, it rarely feels crazy TO YOU. So maybe ... it's not unthinkable at all. SUBSCRIBE TO MONDAY'S EMAIL: [http://unthinkable.fm](http://unthinkable.fm)  FEEDBACK & FOLLOWS: [jay@unthinkable.fm](mailto:jay@unthinkable.fm)  [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)  [http://instagram.com/jacunzo](http://instagram.com/jacunzo)   

Om Podcasten

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.