Process [Intuition Series #5]

"What is your writing process?" Like cats on catnip, us content marketers just can't resist when someone answers that question. We positively obsess over each others' writing process, and the more known the marketer, the more we swoon and purr. Ann Handley writes in a tiny house in her backyard? TO HOME DEPOT, TEAM! Seth Godin shaves his head 'til you can SEE the brilliance? HONEY! CAN YOU GET THE BACK OF MY HEAD PLEASE? Process. It's like the skeleton key to our creativity. If we can just possess the right one, the BEST one, we'll do our best work yet. Today, we go exploring deep into this topic, and we question what makes this concept so damn addicting. It's Unthinkable. \>\> Get the Unthinkable Monday AM email by subscribing [http://unthinkable.fm](http://unthinkable.fm) Boston-based bands who helped make this episode sound great: - [http://www.ballroomthieves.com/](http://www.ballroomthieves.com/) - [https://crumbtheband.bandcamp.com/releases](https://crumbtheband.bandcamp.com/releases)   FIND JAY HERE: [jay@unthinkable.fm](mailto:jay@unthinkable.fm) [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) [http://instagram.com/jacunzo](http://instagram.com/jacunzo) LINKS TO KNOW: Justin Blackman on Twitter: [https://twitter.com/@alittlebetterme/](https://twitter.com/@alittlebetterme/) Justin Blackman's blog: [https://justalittlebetter.net/](https://justalittlebetter.net/) Knar Bedian on Twitter: [https://twitter.com/live\_hye](https://twitter.com/live_hye) Sound of Boston: [http://soundofboston.com/](http://soundofboston.com/)  

Om Podcasten

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.