Short Story: The Choice That Makes or Breaks Great Work (Part 1)

This story originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscribe at [http://bit.ly/damnpractices](http://bit.ly/damnpractices) I first uncovered this psychological concept in the research for my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work, now available on Amazon: [https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm\_pap\_swatch\_0?\_encoding=UTF8&qid=&sr=](https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=) Thanks for listening!

Om Podcasten

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.