The Paradox of Exceeding Expectations

If you work through the logic, you arrive at a shocking conclusion: If you exceed expectations even one time, you launch a spiral towards unreasonable, impossible work. But if we were to re-think what "exceed expectations" means, we'll uncover something far more in our control. It's not about one sliding scale of competency pushed ever further out. It's about something else entirely.

Om Podcasten

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.