S3 Ep10: Lottie Unwin founder of The Copy Club... Traditional FMCG marketing doesn't work for startups.

Lottie Unwin founder of The Copy Club... Traditional FMCG marketing doesn't work for startups.  A great episode where we hear from Lottie on all sorts of topics but the headline and key learning is that traditional FMCG marketing is very different to what is needed in the startup world. 

Om Podcasten

Untold - Host Harry Turpin goes behind the scenes of the food and drink industry to share stories that are not normally told. Everyone focuses on the sexy stuff: the launches, the listings and the NPD and rightly so. We are interested in the nitty gritty stories of things that didn't go to plan. Join us for a weekly episode with an industry leader to hear about some of the worst moments of their careers and how they got through them. Brought to you by The Savourists (https://www.thesavourists.com) .