S4 Ep6: Co-Founder of White Rabbit - Facing up to the big brands and to the reality of being a founder of a rapidly scaling business
Join me in a captivating conversation with Nick, where he shares the remarkable tale of his entrepreneurial journey with Teo, co-founder. It all started when they met at the White Rabbit Pub in Oxford. Nick worked as a barman, and Teo's exceptional pizza-making skills caught his attention. Together, they saw an untapped market for vegan and free-from versions of Teo's irresistible pizzas. Scaling their idea rapidly, Nick and Teo faced the monumental task of establishing and managing their own factory. Overcoming numerous obstacles, their unwavering commitment and determination drove them forward. Nick reveals the daunting challenge of competing against major brands for shelf space. Their story exemplifies the importance of resilience in navigating the evolving FMCG landscape, while remaining true to your values. Throughout the conversation, Nick discusses the challenges of being a founder and the difficulty of switching off from the demands of running a business. He stresses the benefits of staying deeply connected to the brand, in enabling proactive problem-solving, while acknowledging the toll this can take on personal well-being.