Creating True Omnichannel and DTC Experiences For Brands Like Oreo and Sour Patch Kids
Omnichannel operations are becoming more important than ever, especially for large companies like Mondelēz International, which owns some big name brands that sell across channels. Wherever and however you’re buying Oreos or Sour Patch Kids or any of the dozens of other Mondelēz International brands, Francesca Hahn wants to make sure that the experience is the best it can be. How does she do it and where does social commerce enter the mix? Find out on this episode.