How Discovery, Inc. Builds Audiences and Creates Personalized Shopping Experiences Across Their Many Brands like Travel Channel, HGTV, Food Network and TLC

Chris Mainenti, the Director of Commerce Strategy at Discovery, Inc., discusses audience development, data optimization, the future of universal add-to-cart integrations, and lessons learned from their many brands like Travel Channel, HGTV, Food Network and TLC. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce

Om Podcasten

Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs. Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce. New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.