How Taco Bell is Satisfying Customer Cravings With More Than Just Food, with Zip Allen, Taco Bell’s CDO

Zip Allen, Chief Digital Officer for Taco Bell, knows a thing or two about how to deliver for customers. From the drive-thru to the app, to a new subscription service, she explains that understanding the customers wants and needs is the first step to making their experience better all around. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce.

Om Podcasten

Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs. Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce. New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.