It’s A Trap! Why You Shouldn’t Sacrifice Authenticity on Amazon

Patrick Keller, Head of Marketing and Ecommerce at Goal Zero, discusses how to convert more sales on Amazon by remaining authentic, and he explains the reason long-tail, big-risk marketing can have more ROI than traditional campaigns. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce

Om Podcasten

Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs. Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce. New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.