Mint Mobile’s Approach to Funny Ad Campaigns with Ryan Reynolds, Consumer Psychology, and Customer Acquisition

Sure, Mint Mobile benefits from having the star power of part-owner Ryan Reynolds in its back pocket, but Kenny Smithnanic, AVP, e-Commerce at Mint Mobile, explains how the brand’s success goes far beyond Ryan’s charm. Tune in to find out how Mint Mobile is achieving exponential growth, and what role consumer psychology plays in Kenny’s methods and strategies.

Om Podcasten

Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs. Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce. New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.