How Brands like Sharpie, Food Saver, & Graco are Using Data to Level Up Their Ecomm Experiences with Michal Geller of Newell Brands

Creating an exceptional customer experience for a single brand is hard enough, what if you had to do it for dozens of brands all at once? That’s the challenge Michal Geller, the President of eCommerce & Digital at Newell Brands is faced with, and on this episode, he explains how data, experimentation, and consumer insights help him lead the way. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce.

Om Podcasten

Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs. Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce. New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.