Scaling Up a Queer-Owned Fragrance Brand With Inclusivity and Authenticity with Matthew Herman, Co-founder of Boy Smells

Matthew Herman, Co-founder of Boy Smells, discusses building a brand with inclusivity at its core, pivoting from wholesale to DTC to retail, and expanding into new product categories. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce.

Om Podcasten

Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs. Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce. New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.