When Customer Expectations Change Your Brand Should Too, with Joan King of Crate & Barrel
For the first decade of its digital journey, Crate & Barrel didn’t even sell furniture online. Obviously, times and customer expectations have changed, and Joan King, Sr. Vice President, eCommerce & International at Crate & Barrel, has been there for the entire ride. Hear how the company shifted its strategy in line with its customer’s digital evolution.