Why Burrow is Not Following the Traditional DTC Playbook

Alex Kubo, VP of ecommerce and digital marketing at Burrow, discusses the lessons learned from early struggles and why he thinks relying on the standard DTC Playbook may not be the be all end all. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce

Om Podcasten

Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs. Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce. New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.