CX Appeal

Is it getting harder to make customer experience a priority? Most companies say it is a priority, yet 37% of people think companies prioritise profit, with CX taking a backseat to cost-cutting and inflation.   In this episode, Emmanuel talks to CX expert Amanda Stevens, who says too many companies are striving to deliver ‘lowball’ customer satisfaction, which is so “1989” compared to the magic that can happen when a business is radically customer-obsessed.  Tune in as Amanda shares her ‘Five C’s’ framework for building a sustainable and profitable customer experience strategy that will turn your clients into raving fans who talk about you at dinner parties and BBQs. Click HERE for Amanda Stevens' 'Turning Customers Into Advocates' FREE ebook! Subscribe to Upfront so you never miss an episode.   Get in touch at upfront@iress.com Find us on LinkedIn: www.linkedin.com/company/iress/ and at iress.com/upfrontSee omnystudio.com/listener for privacy information.

Om Podcasten

Listen up! The award-winning, hard-hitting financial services podcast from Iress is back for Series 3. Emmanuel Asuquo is a financial adviser, TV personality, author and now the new host of Upfront!  He’ll be asking the questions that nobody else is asking and getting guests to drop some serious gems to help you shine. Series three is full of upfront conversations that everyone in financial services needs to hear, like: What do the most successful financial advisers do differently? Are financial services doing enough to help neurodiverse people? Is a fear of maths and numbers putting people off finance? Does digital transformation cause more problems than it solves? Do you have to get up at 5am to be productive? Is it getting harder to make customer experience a priority? As always, expect honesty, expect humour. Just don’t expect it to sound like any other financial services podcast. The first episode of Season 3 releases on Wednesday 26th June, and then every two weeks from then. Subscribe to Upfront so you never miss one. Get in touch at upfront@iress.com and visit the blog at iress.com/upfront. Upfront is a 10-part series from Iress, the people behind the world-leading financial services software. Find us on LinkedIn: linkedin.com/company/iress and at www.iress.com