91. LinkedIn Makeover w/ Donna Serdula: Engagement, Authenticity & Target Audiences (part 2)
Welcome to part two of our personal and professional branding series on LinkedIn with Donna Serdula, world-renowned LinkedIn expert. In the previous episode, we started exploring the secrets of LinkedIn, and how it translates into success online. Today, we delve deeper to understand the balance between passive and active engagement on LinkedIn, especially when you're first starting out. We talk about how to advertise your product or service (or yourself) on LinkedIn, without turning i...