061: Empathy as a Design Superpower with Jason Ogle

Jason Ogle proves that empathic design is not only possible, but essential in creating life-changing products and services. He enlightens us to our seldom talked about mirror neurons and the critical role they play in user testing. He shines a spotlight on incredibly powerful and moving examples of empathy in design. He also teaches us how empathy can not only be taught and learned, but practiced, because being great designer begins and ends with being a great human.

  • Intro Story (00:24)
  • What is Empathy? (5:04)
  • Mirror Neurons (9:14)
  • Still Face Experiment (11:17)
  • Mirror Neurons and Movies (15:59)
  • Inspiring Examples from IDEO (19:19)
  • Doug Dietz's Empathy for Terminally Ill Children (23:35)
  • Margaret Hamilton's Empathy for Apollo 11 (29:44)
  • Can We Grow in Empathy? (34:07)
  • Seth Godin Explaining Empathy (35:21)
  • Put Your Oxygen Mask on First (36:10)
  • Seth Godin on Faked Empathy (39:19)
  • Seth Godin on Being Indispensable in an AI World (40:57)
  • Empathy & Mindfulness (43:23)
  • Rise to the Empathy Challenge (45:55)

Those who are able, should definitely check out the video of this episode with the compelling clips inserted. The video, and detailed show notes including mentioned links, transcript and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/061

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Om Podcasten

Being a great UX designer begins and ends with being a great human. We can't pour an empty cup into another. We can’t lead others where we are not. This UX podcast helps UX’ers become the best, most powerful designers (and humans) they can be. Yes, you'll discover how-to’s, but much more importantly you'll discover why-to’s. Every episode is sure to inspire and equip you on how to better fight for your users and business, and dare I say change the world (even if only for one human at a time) in a much deeper and more tangible way than you ever thought possible.